Your data, your rules.

The short version

• We collect what you enter to run the app: your account, your profile, and your food and health logs.
• AI features send only the specific inputs listed under AI Processing, and only after you allow them. We never send your email, password, height, exact birth date, or blood work. The only Apple Health or Health Connect data sent is your weigh-ins, to the Coach.
• We do not sell your data, show ads, or track you across other apps or websites.
• You can delete your account and everything in it from the Me tab, or ask us to delete it.

Information We Collect

• Account: your email, your display name, and your password, stored only as a secure hash. If you continue with Apple or Google instead, they send us your email address and, the first time, your name, and you set no password with us. Apple can send a private relay address in place of your real email.
• Profile you enter: age, sex, height, weight, activity level, goals, dietary restrictions, cooking skill, household size, and whether you also cook for children under 12. Pregnancy or breastfeeding status only if you choose to set it.
• Where you are: your country and time zone, read from your phone's settings, and a city if you enter one. Settings can fill the city in from your time zone's name. Earlier versions could take one approximate location reading, so a country, state and city saved from it may still be on your account.
• Health answers you choose to give: health conditions, a history of disordered eating, keto experience and style, typical sleep, coffee and alcohol habits, whether you are in recovery from alcohol, and your weekly stress level.
• Logs: meals, macros, water, electrolytes, ketone and glucose readings, blood work entries, exercise, fasting, weight, streaks, saved recipes, shopping lists, and your Coach conversations.
• Photos you take or upload for scanning, and barcode numbers you scan. We do not keep your photos.
• Usage analytics: screens and features you use, stored with your account ID, subscription tier, sex, age range, keto day and phase, weight goal, the country, state and city on your profile, device model, operating system, and app version. Stored in our own database. We use no third party analytics or advertising service.
• Purchases: your subscription tier and token balance. Apple (iPhone) or Google Play (Android) processes payment. We never see your card details.
• Reports you file on a Coach reply: the reply, the reason you picked, and when. The Pure Keto team reads them to make the Coach safer.

Permissions

• Camera and Photos: scanning recipes, meals, and barcodes.
• Face ID on iPhone, or fingerprint or face unlock on Android (optional): unlocking the app. Your phone's operating system handles it entirely. We never receive your face or fingerprint data.
• Notifications (optional): reminders you turn on.

Every permission is optional and can be changed in your phone's Settings.

Apple Health and Health Connect

If you connect Apple Health (iPhone) or Health Connect (Android), and only for the categories you approve, Pure Keto reads your weight, water intake, step count, and workouts. On Android it also reads the active calories burned during those workouts. We use them to show your progress and to keep your coaching accurate. Imported values are treated like anything you enter yourself. Pure Keto only reads this data. It never writes to either one.

• We do not use Apple Health or Health Connect data for advertising or marketing.
• We do not sell it or share it with data brokers or advertisers.
• We send only your weigh-ins to our AI provider, Anthropic, for the Coach, and only after you allow AI features. Your water, steps and workouts are never sent.
• Turn access off any time. On iPhone: Settings, then Health, then Data Access and Devices. On Android: Health Connect, under App permissions.

AI Processing

Pure Keto's AI features send data to our AI provider, Anthropic. Nothing is sent to Anthropic until you allow AI features. The app asks during setup, or the first time you use one, and you can turn them off in the app's Privacy Policy screen at any time.

Each feature sends only what it needs:

• Recipe scan, meal photo scan, and Keto or Not: the photo only. Where the app compares a result with your dietary restrictions or your daily net carb limit, it does that on your phone.
• Making the keto version of a scanned recipe: the recipe's name, its ingredients with the swaps you picked, your dietary restrictions, whether you use metric or imperial units, and, if you told us you are in recovery from alcohol, a rule to leave alcohol out.
• Barcode lookup uses no AI. The barcode number goes to Open Food Facts, listed under Third-Party Services.
• Meal plans and swaps: your dietary restrictions, daily macro targets, servings (from your household size), cooking skill and time, whether you also cook for children under 12, the ingredients and cuisines you pick and the ingredients you exclude, the meal being swapped, anything you type about what you want instead, whether you use metric or imperial units, and, if you told us you are in recovery from alcohol, a rule to leave alcohol out.
• Cheat Day reset plans (called Gentle Reset for some accounts) are built on your phone. Nothing from them is sent to Anthropic.
• Coach: up to the last 10 messages of the chat you are in, and from up to three of your other recent chats, the topic, the start of your first message and the start of the Coach's last reply. Also your display name, whether you use kg or lb, day count, phase and streak, today's macros and targets, hydration and electrolytes, fasting and flex day status, the time of day, whether your stress level is Overloaded or In crisis, and, if you opened the chat from a From Coach card, what that card was about. Also your profile answers, so replies fit you: goals, dietary restrictions, health conditions, keto experience and style, activity level, cooking skill, household size, whether you also cook for children under 12, weight goal and weekly pace, sex, age range, typical sleep and coffee, how often you drink (or only that you are in recovery), pregnancy or breastfeeding status if you set one, your starting, current and goal weight, and a summary of your weigh-ins, including any from Apple Health or Health Connect: how many you have logged and over how long, the latest seven, weekly averages for up to eight weeks, and the trend.
• If you told us about a history of disordered eating, the Coach is told that so it keeps things gentle. It is not sent your weigh-ins, the weight or weekly pace saved in your profile, lines from your other chats, or messages from earlier visits to a chat. What you type in the chat you are in is sent as you wrote it, so if you write a weight there, the Coach will read it.
• If you told us you are in recovery from alcohol, the Coach is not sent lines from your other chats or messages from earlier visits to a chat, so an old conversation about drinking is never brought back.

Never sent to Anthropic: your email, password, height, exact birth date, blood work entries, location, or any Apple Health or Health Connect data other than your weigh-ins.

• Under Anthropic's commercial API terms, inputs sent through the API are not used to train its models.
• Anthropic keeps these inputs for up to 30 days and then deletes them, longer only if needed to enforce its usage policy.
• Food, barcode, and recipe scan results may be saved in shared caches to make the app faster. Those caches are not tied to your account.
• Coach replies are never cached or shared. Each one is written for you alone, and no other user can see your messages or the Coach's replies.
• AI output can be wrong. Pure Keto is not medical advice. Talk to your doctor, especially if you take medication, manage diabetes, are pregnant, or have a medical condition.

Data Storage & Security

• Data travels over HTTPS and is encrypted at rest by Supabase.
• Row level security means each account can only read its own records.
• Passwords are hashed and never stored in plain text. If you continue with Apple or Google, your Apple or Google password never reaches us. Your sign in token is kept in your device's secure storage.

Third-Party Services

• Supabase: database, sign in, and server functions.
• Anthropic: AI processing, limited to the inputs listed above.
• Apple and Google: sign in, only if you choose Continue with Apple or Continue with Google.
• RevenueCat: subscription and token purchases. Receives your app user ID and purchase status.
• Apple, on iPhone: payments, Apple Health, and the App Store.
• Google, on Android: payments and the Google Play store, and Health Connect on your phone.
• Open Food Facts: public barcode database. Receives the barcode number and your IP address, as any web request does.
• Resend: delivers our emails, such as your confirmation and password reset codes, and Creator Program emails if you apply.

Each provider handles data under its own privacy policy. We do not sell your personal data or share it for advertising.

Keeping and Deleting Your Data

We keep your data while your account exists. To delete it, open the Me tab, tap Delete Account, and type DELETE. This permanently deletes your account, logs, Coach conversations, saved recipes, token balance, and usage history. It cannot be undone. If you signed in with Apple, it also removes Pure Keto's access to your Apple ID. If you no longer have the app, ask us to delete it.

Apple or Google Play bills subscriptions, so deleting your account does not cancel one. On iPhone, cancel it in Settings under your Apple Account, then Subscriptions. On Android, cancel it in the Google Play app, under Subscriptions.

Your Rights

Depending on where you live, laws such as the GDPR, the UK GDPR, Thailand's PDPA, and California's CCPA give you rights over your data. You can ask us to:

• Give you a copy of your data in a machine readable format
• Correct data that is wrong (most of it you can edit in the app)
• Delete your data
• Stop using your data for analytics linked to your account

To make a request, email us at support@lifteddigitalmedia.com

We reply within 30 days. If you are in the EU, UK, or Thailand, you can also complain to your local data protection authority.

Affiliate Links

Some shopping links go to retailers such as Amazon or iHerb. If you buy after tapping one, we may earn a commission at no extra cost to you. The retailer handles your purchase, payment details, and data under its own policy.

International Transfers

Our providers may process your data in countries other than your own, including the United States.

Children's Privacy

Pure Keto is not for children under 16. We do not knowingly collect data from them. If you believe a child has given us data, contact us and we will delete it.

Changes to This Policy

If we make a meaningful change, we will update the date above and tell you in the app.

Contact Us

Questions or requests? Reach us at support@lifteddigitalmedia.com